NEW YORK -- Climb high to the best views of New York City to celebrate the Year of the Dragon. The Empire State Building (ESB) will celebrate Lunar New Year 2024 with five Sunrise Experiences for a limited number of guests, in partnership with global travel service provider Trip.com Group. The Lunar New Year events - sold exclusively on Trip.com and Ctrip - will be held at the Empire State Building for five consecutive days from Feb. 9-13.

“As tourist activity continues to trend upward, we are excited to partner with Trip.com Group to welcome our Chinese visitors back to the Empire State Building Observatory,” said Jean-Yves Ghazi, president of the Empire State Building Observatory. “There is no better way to celebrate tradition and ring in the Year of the Dragon than with this unforgettable, limited Sunrise Experience in the heart of New York City.”

Guests will enjoy complimentary hot beverages and pastries freshly baked onsite from Starbucks Reserve as they experience the sunrise over the city that never sleeps. After sunrise, visitors will tour the Observatory Experience’s immersive exhibits which chronicle the Empire State Building’s history from its innovative construction to its current place in pop culture, and part with a curated Spring Festival gift bag.

“It is a traditional custom to climb high in celebration of the new year. Trip.com Group wishes global travelers a joyous start to another fruitful year as we launch the sunrise experience with the Empire State Building Observatory,” said Chase Liu, general manager of international business, tours and tickets overseas, Trip.com Group.

The Empire State Building Observatory recently underwent a $165 million reimagination that included a dedicated visitors entrance, an immersive museum with nine galleries, brand-new host uniforms, and a redesigned 102nd Floor Observatory with floor-to-ceiling windows.

Tickets to the exclusive event can be purchased on Trip.com or Ctrip when you click “Starbucks Reserve Sunrise Experience.” More information about the Empire State Building Observatory can be found online.